Privacy Policy

Last Updated: 05/12/2024

This Privacy Policy explains how Film Streams Inc (“Company,” “we,” “us,” or “our”), operating under the brand name thelovelyroad, collects, uses, discloses, and safeguards your personal information when you visit our website or make a purchase from us (“Site”). By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our Site.

We are committed to maintaining your trust and confidence, and we adhere to all relevant standards, including those required by Google Shopping, to ensure transparency and responsibility in handling your personal data.

1. Information We Collect
We may collect several types of information from and about you, including:

  • Personal Information: Information that can be used to identify you as an individual. This may include your name, billing and shipping address, email address, telephone number, and payment details (such as credit card information).
  • Order and Transaction Information: Details about products you have browsed, considered, purchased, or returned, as well as the date, time, and amount of your transactions.
  • Device and Usage Information: Technical data such as your IP address, browser type, operating system, referral URLs, pages viewed, and the dates and times of your visits. This information helps us analyze trends, manage our Site, and improve user experiences.
  • Cookies and Similar Technologies: We use cookies, pixels, and other tracking technologies to enhance your browsing experience. These technologies help us remember your preferences, understand how you interact with our Site, and deliver personalized content and advertisements.

2. How We Use Your Information
We use the information we collect for various purposes, including:

  • Order Processing and Fulfillment: To process your orders, verify payment information, ship your products, send order confirmations, and provide customer support.
  • Communication: To respond to your inquiries, send you updates about your orders, and provide promotional materials or newsletters if you have opted to receive them.
  • Personalization: To tailor your shopping experience, display products that may be of interest, and recommend items based on your browsing and purchase history.
  • Site Improvement and Analytics: To understand how customers use our Site, diagnose technical issues, measure the effectiveness of our marketing, and identify ways to improve user experience.
  • Legal Compliance and Protection: To comply with applicable laws, regulations, and industry standards; to detect and prevent fraudulent or unauthorized activities; and to enforce our Terms and Conditions and other policies.

3. Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files placed on your device when you visit our Site. They help us recognize your device, improve site functionality, and provide you with a personalized experience. We also use similar technologies such as web beacons (also known as pixel tags) and local storage.

Types of Cookies We Use:

  • Strictly Necessary Cookies: These cookies are essential to enable core features of our Site, such as secure checkout and login.
  • Performance Cookies: These cookies help us understand how visitors use our Site, identify errors, and measure performance. They allow us to improve navigation and site functionality.
  • Functional Cookies: These cookies remember your preferences (such as language or region) to provide you with a more tailored experience.
  • Targeting/Advertising Cookies: These cookies track browsing habits and are used to deliver relevant advertisements and marketing campaigns. We may use third-party advertising partners that place cookies on your device to show you ads that may interest you.

Managing Cookies:
You can control how cookies are used by adjusting your browser settings. You may choose to block or delete cookies, but please note that doing so may limit certain functionalities or features of our Site. For guidance on how to manage cookies, refer to your browser’s help documentation.

4. How We Share Your Information
We may share your personal information with:

  • Service Providers: Trusted third parties that perform functions on our behalf, such as payment processors, shipping carriers, analytics companies, and marketing partners. These service providers access your data only as necessary to carry out tasks on our behalf.
  • Affiliates and Subsidiaries: We may share information within our corporate family to streamline processes and enhance services.
  • Legal and Compliance: If required by law, court order, or government regulation, or if we believe disclosure is necessary to exercise, establish, or defend our legal rights, protect the safety of our users, investigate fraud, or comply with a legal obligation.
  • Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or part of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any significant ownership changes.

5. Data Security
We implement a variety of security measures to protect your personal information. These include secure servers, encryption during transmission (such as SSL/TLS), and restricted internal access. While we strive to protect your data, no method of transmission over the internet or electronic storage can be guaranteed to be 100% secure. You acknowledge and accept these inherent risks.

6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely dispose of it.

7. Children’s Privacy
Our Site is not intended for use by children under the age of 13. We do not knowingly collect personal information from children without parental consent. If you believe a child under 13 has provided us with personal information, please contact us at contact@thelovelyroad.com, and we will promptly delete the data.

8. Compliance with Google Shopping and Other Regulations
We adhere to Google Shopping policies, including transparency in data collection and use. We provide accurate information on products, pricing, shipping, and returns, and we handle your personal data in a manner that meets industry standards, legal requirements, and privacy best practices.

9. Your Choices and Rights
Depending on where you reside, you may have certain rights regarding your personal information. These may include the right to access, correct, update, or delete your data. If you wish to exercise these rights, please contact us at contact@thelovelyroad.com. We may request additional verification to ensure the security of your data.

10. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page along with the updated “Last Updated” date. We encourage you to review this Policy periodically to stay informed about how we are protecting and using your information.

11. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Film Streams Inc | thelovelyroad
614 Folkstone Ave
San Mateo, California, 94402
United States
Email: contact@thelovelyroad.com

By using our Site, you acknowledge that you have read, understood, and agreed to this Privacy Policy. We appreciate your trust and are committed to protecting your privacy and ensuring a secure, enjoyable shopping experience.